The challenge
Solvis was a fintech platform with serious product traction and a website that looked like it belonged in 2018. They needed an identity that signaled trust to enterprise buyers while keeping the velocity of a fast-moving startup.
The brief was clear: stop looking like another payments company, start looking like the one serious businesses pick.
The approach
We rebuilt the site ground-up around three ideas: data as narrative, motion as credibility, and ruthless content hierarchy.
The hero leads with a live metric — real API throughput from the demo environment — grounding the brand in capability rather than claims. Service pages strip away the industry jargon and use plain language backed by one proof point per claim.
The entire design system was built on a 12-column fluid grid with tight typographic rhythm, an accent color reserved exclusively for interactive states, and subtle motion that reinforces the brand without overwhelming content.
The result
Within six months of launch, Solvis saw organic traffic climb over 300%, their average session duration more than doubled, and the sales team reported a measurable shift in the quality of inbound leads.
More importantly, the site now works as an asset. Their marketing team ships new pages weekly without designer involvement, thanks to a composable component system with 30+ pre-built blocks.